Monday, June 22, 2009

SellPhone Marketing to Sponsor Business Round Table at The Commerce Club

SellPhone Marketing will be the presenting sponsor of the Greenville Commerce Club's Business Round Table event on June 23rd from 5:30 until 7:30. This event features a wonderful opportunity to network with business-owners from around the Upstate.

Speaking at the event will be Mr. Jay Handler, owner of SellPhone Marketing. Jay will be discussing ways in which companies across a wide spectrum of industry catagories can make effective use of Text Message Marketing within their own advertising and marketing campaigns. Topics will include the difference between SPAM and Opt-In marketing, specific uses of this new technology, and ways to incorporate inexpensive text marketing into every aspect of a marketing and advertising effort.

The Greenville Commerce Club is located at 55 Beattie Place in Greenville. Take the elevator up to the 17th Floor. For reservations, call 232.5600 now. Seating is limited. This event is FREE to members of the Commerce Club, and just $10 for non-members.

Saturday, April 11, 2009

5 Reasons YOUR BUSINESS Should Have A Mobile Presence

So, you have been thinking about doing something with mobile (SMS,MMS, .MOBI) but you are still on the fence as to whether you should or not.  Here are the 5 most compelling reasons you should be doing something mobile.

1. There are 4.1 Billion cell phone users in the world.  This is an amazing audience.

2. The SmartPhone has replaced the computer, and has become the basis for most communication and interaction.  Most households have forgone a land line from the local telephone company because they have no need for it.

3. We have become a society of instant gratification.  The cellphone has become the conductor for this overwhelming need.  If you want to, you can use your web enabled cell phone to find a public restroom.  How cool is that?

4. A marketing email will get opened less than 2% of the time while a marketing text message gets opened more than 98% of the time.  I know, email used to have the same stats when it first came on the scene.  And, mobile may go this same way, but for now it’s a power house for marketing.  And at the time of this post,  I have yet to find a single person who will not read a text message...especially one the signed up to receive!  I don’t know where the other 2% are!

5. At this time, mobile marketing is relatively inexpensive.  For example, if you want to send out a text message to loyal customers who have opted to receive your marketing campaign, you can send 500 people 4 messages a month for about $250.00 with SellPhone Marketing.  Plus, you get the ability to send web links or phone numbers, track dead numbers and have people opt-in and opt-out right from their cell phones...so there's no manual manipulation of the data required.  Because 97% of every text message sent in the US (and there are approximately 5,000 text messages sent every SECOND) is read within 30 seconds of being received, there is no waste & because everyone who receives your message opted in to get them, we're getting double-digit average response rates and we've seen as high as 68% in some cases!  Can you think of a better marketing value?

I believe EVERY business should have a Mobile Marketing presence.  The world of mobile is gearing up to only get bigger and the carriers are in the process of developing their networks to handle the increase in traffic.  Mobile is here...time to plant your flag!